Last week Disney and Verizon announced a new partnership to combine forces and technology to bring media and entertainment into a new age. In the summer of 2018, Disney established their StudioLab innovation program to advance their storytelling ability and create new tools and methods for production. In October 2018, Verizon began offering 5G wireless services in four cities — Los Angeles, Houston, Indianapolis and Sacramento — to test its capabilities and how consumers would use the new technology. The two companies hope that by working together they will be able to enhance the theater experience with interactive characters, location-based entertainment and explore augmented and mixed realities.
Photo from Deadline
Verizon’s 5G network is capable of transmitting data at a rate of 10 gigabytes per second, allowing one to download a digital move in about 10 seconds. Combining their network with Disney’s production may allow for easier and quicker transfer of scenes when casts are shooting in remote locations. Verizon is also going to explore how their 5G services may help production and even change how movies are delivered to theaters.
Since its launch last summer, Disney’s StudioLab has explored several new technologies, including new collaboration tools, using drones to scout locations, virtual reality and more. One of their recent innovations is a set of large, flat screen displays that will bring theater lobbies into the digital age when it comes to displaying movie posters. If they are networked via Verizon’s 5G system, sending digital promotional assets will also become easier.
Photo from Variety
“Verizon is excited to join Disney to lead that path forward for the industry,” a Verizon spokesperson told Deadline. “The innovation that will happen at Disney StudioLab will be game changing, with creative and technical leadership from across Disney’s production houses and throughout the industry.”
Diego Scott, Verizon’s chief marketing officer believes this partnership has the ability to “transform the future of filmmaking and entertainment,” according to Engadget.
Verizon has also partnered with the New York Times to create a 5G lab for journalists and help transform the world of digital journalism.