After months of heavy advertising, Disney has entered the streaming sphere today with the official launch of Disney+ today. However, not everything was smooth sailing for the entertainment giant. In the early hours of the launch, there were a number of reports and a storm of Twitter complaints citing technical glitches. Users said they were having difficulty logging into and streaming content on the platform. The East Coast appeared to have borne the brunt of most of the technical difficulties, many of which were reported between 7:00 and 8:00 Eastern Time.
Now that things are up and running, though, it will be interesting to see how this new platform from such an imposing brand as Disney will affect the business of its competitors, such as Hulu, Netflix, and Amazon Prime Video. Will customers decide to take on the additional cost of yet another streaming platform while continuing to pay for others, or will they choose to make Disney+ their one and only?
Streaming services were initially introduced and marketed as an improved alternative to cable, but consumers have increasingly complained that it’s impossible to keep up with the sheer growing number of services. If one were to pay for all the existing streaming platforms, the cost would equal or exceed the cost of a cable package. Over the next couple years, I think we’re going to watch customers decide to either return to cable or to stick with just the one or two streaming services that best align with their entertainment preferences.
As for the content on Disney+, the most highly-anticipated show has to be The Mandalorian, a Star Wars spinoff about “the travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.” In particular, been atwitter with buzz over the adorable (and highly meme-able) Baby Yoda.
In addition to original content, Disney+ will obviously also feature Disney’s massive nostalgic catalog that will no doubt serve to entice young and old alike. There are sure to be plenty of diehard Marvel fans binging the entirety of the Marvel Cinematic Universe films, which is another major draw for the platform.
Disney has an undeniably tight grip on the film, TV and entertainment industry. Today’s step will almost certainly improve that prowess, but how will the multitudes of other streaming services stand to compete against a company with so much intellectual property? Only time will tell.